On Otto, 2009
Series of 10 digital pigment prints (Ditone) on photo rag paper, 100 x 70 cm (39½ x 27½ in) each. Edition of 30, each signed and numbered.
Set EUR 9,000
This edition series consists of 10 prints, conceived as movie posters for Tobias Rehberger's experimental film project, On Otto, which the artist first presented at Fondazione Prada in 2007. For this project, Rehberger broke down the conventional filmmaking process into ten main working steps and then reversing their chronological order. The film was thus procuded backwards, starting with the movie posters and ending with the script. In keeping with this approach, the posters were also released only after the premiere, with each advertising only one aspect of the film, such as cast, cinematography, costume design, script, sound, storyboard, or titles.
