ICONE, 2001
Cosmetic products on glass shelf, mirror, overall size 123 x 60 x 16 cm (48½ x 24 x 6 in). Edition of 12, signed and numbered on a certificate.
Sylvie Fleury’s edition ICONE (2001) brings together cosmetics, display and reflection, blurring the boundaries between art, fashion and consumer culture. Presented on a glass shelf and reflected in a mirror, the beauty products take on the visual language of a luxury boutique, while drawing attention to desire, branding and consumption.
Rather than depicting fashion and beauty culture, Fleury adopts its codes as artistic tools, transforming glamour, surface and seduction into the subject of the work itself. As she explains: “I use fashion the same way one would use a paintbrush or a video camera. For me, it's not about showcasing top models but rather about the formal aspects and principles of fashion – which offer an artist a great deal of freedom.”
